Experience:

Spearheaded an influencer marketing campaign on Instagram to promote a product line from Quest Diagnostics, which included targeted pitching, product test coordination, and social media postings; Earned over 12k engagements and increased the brand’s visibility to 55k+ followers
Designed print and digital ad campaigns for the state’s 450 publishers as a part of a grassroots advocacy campaign to urge legislators to grant the industry a one-year exemption from AB 5
Launched a highly targeted video ad campaign on Twitter, Facebook, Instagram, YouTube, and Google display ads that resulted in nearly half a million video views for the client
Managed organic and paid social media programs and reporting for a wide range of clients in healthcare, nonprofits, cannabis, technology, transportation sectors
Organized a #ChatwithDonateLifeCA tweet chat for the Donate Life California, which earned nearly 17K organic impressions and 338 engagements in a one-hour period; Secured participation from film and TV actress, Brittany Curran who helped drive awareness to 90k+ of her followers
Activated nearly 100 stakeholders across California to help drive public awareness for California Department of Public Health’s “Don’t Bring Zika Home” campaign
Conducted social media audits to inform strategic program recommendations for local and statewide government entities including City of Davis and League of California Cities

Education:

Bachelor’s Degree in Business Administration, with concentration in Marketing
Bachelor’s Degree in Family and Consumer Sciences, with concentration in Fashion Merchandising

Certifications:

Main: 916-448-2162

Direct: 916-498-7713

Fax: 916-448-4923

621 Capitol Mall, Suite 1900 Sacramento, CA 95814